BRANDINGATTRIBUTES
These are all the attributes developed for the project. The attributes carried to the next stage of the branding process were illuminate, shine, luminescent, safety, sanctuary, liberating, protection, and empowering.
The original attributes lead me to pedal power, éclat, which means shine in french, brilliant bike, free ride, and after hours as potential brand names.
VISUAL RESEARCH
For my visual research, the main focus on logos was based upon lightbulbs, bicycles, and parks.
INITIAL SKETCHES
The inital sketches were based on illuminate, sanctuary, and empowering.
REFINED SKETCHES
DIGITAL SKETCHES
FINAL DESIGN
